Privacy Policy

Elite Home Interiors Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or use our services. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the requirements of the Google AdSense programme.

Please read this policy carefully. If you do not agree with the terms, please do not access or use our site.

1. Information We Collect

We may collect and process the following personal data:

• Identity Data: First name, last name.
• Contact Data: Email address, postal address, telephone number.
• Transaction Data: Details about orders, products, and services you have purchased from us.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
• Usage Data: Information about how you use our website, products, and services.
• Advertising Data: Data collected by third-party advertising partners (including Google) relating to your interests and browsing behaviour, used to deliver relevant advertisements.
• Marketing & Communications Data: Your preferences in receiving marketing from us and your communication preferences.

We do not collect any sensitive special categories of personal data (e.g., racial or ethnic origin, religious beliefs, health data, or sexual orientation).

2. How We Collect Your Data

We collect data through:

• Direct interactions: Forms you fill on our website (e.g., contact, quote, or newsletter forms), emails, phone calls, and in-person interactions at our showroom.
• Automated technologies: As you interact with our website, we automatically collect Technical Data using cookies, server logs, and similar technologies.
• Third parties: Analytics providers (e.g., Google Analytics), advertising networks (e.g., Google AdSense), and social media platforms.

3. How We Use Your Data

We use your data under the following lawful bases:

• Performance of a contract: To process and fulfil orders and manage our relationship with you.
• Legitimate interests: To improve our website and services, and to protect our business from fraud.
• Legal obligation: To comply with legal requirements such as tax records.
• Consent: To send you marketing communications and to serve personalised advertising (where you have opted in). You may withdraw consent at any time.

We will never sell your personal data to third parties.

4. Data Sharing

We may share your personal data with:

• Service providers who assist us in operating our business (e.g., delivery companies, payment processors, IT service providers) — all bound by confidentiality obligations.
• Advertising partners, including Google LLC, who may use data to serve relevant advertisements on and off our website (see Section 7 below for full details).
• Professional advisers including lawyers, bankers, auditors, and insurers.
• Regulatory authorities and government bodies where required by law.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements. Order records are retained for 7 years. Marketing lists are reviewed every 24 months.

6. Your Legal Rights

Under UK GDPR, you have the right to:

• Request access to your personal data (Subject Access Request)
• Request correction of inaccurate data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing
• Request transfer of your data (data portability)
• Withdraw consent at any time (where processing is based on consent)
• Opt out of personalised advertising — see Section 7 below

To exercise any of these rights, please email us at privacy@elitehomeinteriors.com. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Google AdSense & Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google AdSense is operated by Google LLC, a third-party vendor. By showing ads on our site, Google and its partners may use cookies — including the DART cookie — to serve ads to our visitors based on their visits to this website and other websites on the internet.

What is the DART cookie? The DART cookie is set by Google in users' browsers when they visit websites that use Google's DoubleClick for Publishers (DFP) ad-serving technology. It enables Google to serve ads based on a user's browsing history. The DART cookie does not collect personally identifiable information such as your name or email address.

How Google uses this data: Google uses the information collected via the DART cookie and similar technologies to:

• Serve interest-based (personalised) advertisements relevant to you
• Measure the performance and effectiveness of the ads displayed
• Report website statistics to us (e.g., impressions and clicks)
• Prevent fraudulent or invalid ad activity

Lawful basis: Where you have provided consent via our cookie banner, this processing is based on your consent (Article 6(1)(a) UK GDPR). You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

How to opt out of personalised advertising:

• Visit Google Ad Settings to manage your personalised ad preferences across all Google services.
• Use the Digital Advertising Alliance opt-out tool to opt out of interest-based advertising from multiple ad networks.
• Visit Your Online Choices (UK/EU) to manage advertising preferences across participating companies.
• Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics data collection.

Please note that opting out of personalised ads does not mean you will no longer see advertisements on our website — it means the ads shown will be less relevant to your interests (contextual rather than behavioural advertising).

For more information on how Google uses cookies and data collected from its partners' websites, please review Google's Privacy Policy and How Google uses information from sites that use our services.

8. Cookies

We use cookies and similar tracking technologies on our website, including third-party advertising cookies placed by Google AdSense. For full details of all cookies we use, how long they last, and how to manage them, please refer to our Cookie Policy.

9. Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way. We limit access to your personal data to those employees, agents, contractors, and third parties who have a business need to know.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact our Data Controller:

Elite Home Interiors Ltd
45 Luxury Lane, Kensington, London W8 7QD
Email: privacy@elitehomeinteriors.com
Phone: +44 20 7946 0958